Sponsorship – How to get it and how to keep it
Sponsorship is one of the cornerstones of football. The priority for clubs is to pay for facilities and referees etc. and, once this is covered, the club can start looking at kit other vital things. So, what are the tried and tested methods for getting the sponsorship and then keeping it for the following season?
Take a read of these five quick tips for getting, and keeping, sponsors.
1. DON’T TAKE THE MONEY AND RUN
Try to look at the sponsorship money as a starting point, not an end point of your relationship with your sponsor. If you take sponsorship money and offer nothing in return, it will be much harder (often impossible) to go back to that sponsor again. The most common complaint from sponsors is not the cost, it’s the feeling of the lack of contact with the club after they have paid their sponsorship.
2. DON’T PUT ALL YOUR EGGS IN ONE BASKET
The easy way is to try and get a sponsor for everything you need. This may be too big of a commitment for a sponsor to make. Try to outline what garments you want and how much money you need to purchase them. Then target your approach to get sponsors for different items – Home Kit, Away Kit, Tracksuits etc.
3. KEEP IN TOUCH
After you have the sponsorship – Keep the sponsor involved, send them a Team Photo, invite them to a game, – we have several clubs who ask slightly more for sponsorship and then give the sponsor a framed shirt as a thank you.
4. PUT A LINK ON YOUR WEBSITE
Show them you appreciate their input and are willing to help them get benefit from the money they have spent
5. REMEMBER THE SMALL STUFF
Welcome them to the game and find them a cup of tea! It’s probably winter and they will be cold!